A Blast from the Past I still remember the day I joined Movistar and was introduced to their existing sales calculator. It was a powerful tool, but I knew it had the potential to be so much more. As I delved deeper into the product, I realized that it was limited in its ability to support the company representatives in their sales efforts.
The Challenge
The sales calculator was a standalone product that didn't integrate with other systems, making it difficult for representatives to access customer information, track sales performance, and forecast future sales. It was a fragmented experience that hindered their ability to close deals efficiently.
Design Thinking to the Rescue
That's when I decided to apply design thinking principles to understand the needs of the company representatives. I conducted interviews, observed their workflows, and identified pain points. I realized that they needed a platform that would provide a holistic view of the sales process, integrate with other systems, and offer advanced sales forecasting capabilities.
The DCU Methodology
To ensure a user-centered approach, I employed the DCU methodology, which focuses on understanding the user's needs, desires, and limitations. I conducted user interviews, testing, and feedback sessions to gather insights and validate design decisions. This approach allowed me to create a sales module that was tailored to the specific needs of the company representatives.
User Feedback and Insights
The user feedback and insights gathered during the design process were invaluable. They helped me identify key pain points, such as:
Difficulty in accessing customer information:
Representatives struggled to access customer data, leading to inefficient sales processes.Limited sales forecasting capabilities:
The existing sales calculator lacked advanced sales forecasting features, making it difficult for representatives to predict future sales.Inefficient workflows:
The sales calculator didn't integrate with other systems, leading to manual data entry and tedious workflows.
The Sales Module Revolution With the insights gathered, I set out to evolve the sales calculator into a comprehensive sales module. I designed a platform that would provide representatives with a 360-degree view of customer interactions, automate tedious tasks, and offer advanced sales forecasting capabilities. The sales module was born, and it was a game-changer.
Key Features The sales module offered a range of features that addressed the challenges faced by the company representatives, including:
Customer Relationship Management:
A centralized platform to track customer interactions and provide a holistic view of customer relationships.Sales Forecasting:
Advanced algorithms that analyzed historical sales data and market trends to provide accurate sales forecasts.Automation:
Automated tasks such as data entry, lead tracking, and sales reporting, freeing up representatives to focus on high-value tasks.The Company Advantage
Movistar's unique strengths and advantages played a crucial role in the success of the sales module. The company's commitment to innovation, customer-centricity, and employee empowerment created an environment that fostered collaboration and creativity. The sales module was able to leverage these strengths to provide a competitive edge in the market.
The Impact
The sales module had a profound impact on the company representatives. It increased their sales productivity, improved customer relationships, and enhanced their ability to forecast future sales. The platform became an essential tool in their sales arsenal, and it continues to drive business growth to this day.
The Future
As I reflect on the evolution of the sales calculator, I'm reminded of the importance of user-centered design and the DCU methodology. By listening to the user's voice and incorporating their feedback, we can create products that truly meet their needs and drive business success. The sales module is a testament to the power of design thinking and the advantages that Movistar offers.
