Initial Briefing
Client's Perspective
The client, Actimel, approached us with a clear goal: to redesign their website to better communicate the benefits of their daily shot and appeal to a wider audience. They provided us with their brand guidelines, existing website analytics, and competitor research.
My Perspective
I saw this project as an opportunity to create a user-friendly and engaging experience that would set Actimel apart from its competitors. I was excited to dive into the project, understanding the client's goals and objectives.
Research and Discovery
Client's Perspective
The client provided us with valuable insights into their target audience, including demographics, pain points, and motivations. They also shared their brand's mission and values, which helped us understand their vision.
My Perspective
I conducted additional research to gain a deeper understanding of the probiotics market, customer behavior, and design trends. I analyzed the client's existing website, identifying areas for improvement and opportunities for innovation.
Wireframing and Prototyping
Client's Perspective
The client was impressed with the initial wireframes, which effectively communicated the new website's structure and layout. They provided feedback on the information architecture, suggesting changes to better align with their business goals.
My Perspective
I created low-fidelity wireframes to visualize the website's layout and user flow. I then developed high-fidelity prototypes to test interactions and validate design decisions. The client's feedback was invaluable in refining the design and ensuring it met their expectations.
Visual Design and Branding
Client's Perspective
The client was pleased with the visual design concepts, which effectively incorporated their brand guidelines and resonated with their target audience. They requested minor adjustments to the color palette and typography.
My Perspective
I explored various visual design concepts, ensuring they aligned with the client's brand identity and appealed to their target audience. I refined the design based on the client's feedback, making adjustments to the color scheme, typography, and imagery.
Development and Testing
Client's Perspective
The client was impressed with the development process, which was smooth and efficient. They appreciated the regular updates and opportunities to provide feedback during the testing phase.
My Perspective
I worked closely with the development team to ensure a seamless implementation of the design. I conducted usability testing and gathered feedback from the client, making necessary adjustments to ensure the final product met their expectations.
Launch and Iteration
Client's Perspective
The client was thrilled with the final product, which exceeded their expectations. They appreciated the collaborative approach and the attention to detail throughout the project.
My Perspective
I was proud of the final product, which effectively communicated the client's message and provided a user-friendly experience. I recognized the importance of ongoing iteration and refinement, ensuring the website continued to meet the client's evolving needs and goals.
Key Takeaways
Effective communication and collaboration are crucial to a successful project outcome.
A user-centered design approach ensures the final product meets the client's goals and exceeds their expectations.
Ongoing iteration and refinement are essential to maintaining a competitive edge and meeting evolving user needs.
By working together and embracing an iterative design process, we were able to deliver a high-quality website that effectively communicates Actimel's mission and product benefits, while providing an engaging and intuitive user experience.
